Module 03 — Marketing
Marketing that happens on schedule, not on inspiration.
Most service businesses market in bursts: three weeks of effort, four months of silence. We run it as a standing operation with a published cadence, so the pipeline never goes quiet.
The cadence
Every week
Content
Posts, photos from the field, and short updates that keep your business visible to the people already searching for it.
Every month
Campaigns
A seasonal offer or service push built, launched and measured — email, social and local search working from one message.
Every two weeks
Outreach
Warm lists, past customers and local partners contacted deliberately, in English or French, with follow-up built in.
Every quarter
Review
What produced calls, what didn’t, and what we change next quarter. Numbers, plainly stated.
Everything is produced bilingually where it matters, and every campaign respects PIPEDA and Quebec’s Law 25 consent rules — no scraped lists, no grey-area sending.